Bob Ott's Online Portfolio
Sub-branding initiatives for SDC, the family-owned manufacturer of electronic hardware and software controls used in security doors. SDC is recognized for developing the first electrified lockets approved for stairwell door applications. SDC HiTower®, Selectric® and Electra® electrified mortise and cylindrical locks are used globally. Its suite of 35,000 turnkey products is manufactured in the U.S.
The SDC Corporate Badge used as a sub-branding variation for various display and signage applications.
SDC utilizes this sub-branding application through the projection of the product line with the “Clean Theme” approach. The style of the SDC product representation is showcased with the use of “Wireframe Blends” depicting the photo representation blending in combination with vector based wireframes. The communication strategy of transparent and open design and engineering that manifests into the solid realization of value is paramount. These appear in all media and overlap other wireframe treatments that depict the showcased application examples.
Involvement: Concept development, product photography, vector wireframe imaging composite.
Wireframe blend use across all media platforms
Both the “50 Years” and the “Since 1972” badge graphics were developed to commemorate the anniversary of the company’s half-century founding used in various forms across the spectrum of initiatives that have been featured in the 2022 calendar year and for use beyond that date.
Development of the SDC Academy sub-branding for the series of training courses based on the company's 50+ years of experience in designing real world solutions for door openings and applying best practices for access and egress control technology, fire & life safety, security, and code compliance.
Development of all SDC product series trademarks representing decades of product design firsts.
Corporate brand guideline design manual with Security Door Controls. This in-house manual establishes all outward and inward facing branding parameters for all print, digital, signage and display usage.
Modular trade show 20 x 20 booth design with Security Door Controls incorporating updated "clean-theme" branding elements. Booth design incorporates reusable graphic panels to be installed on rental substructures assuring current branding story integration that can be installed by local labor and be updated on the fly.
Branding and business card collateral design for Create.Media software development company.
Branding design for Pratt & Whitney subsidiary EcoFlight Solutions (with QuantumElements Marketing), the airline engine service specializing in jet engine maintenance offering "greener" performance solutions for commercial airline fleets.
Branding and website design for Heroes' Voices non-profit organization providing veteran outreach and service through music.
Logo design for SANA, the Stormwater Association of North America
Logo design for Revenge Trucks. Specially designed downhill trucks that offer higher downhill stability and tighter turning at slower speeds.
Logo design and product designs for Prototape skateboarding grip-tape line.
Logo design for Multiprobe, the manufacturer of non-destructive high-resolution imaging and nanoprobing tools, essential in today’s semiconductor failure analysis.
Logo design for Marborg Industries (with Cowan Communications). Santa Barbara based company offering waste collection, liquid waste collection, recycling, construction facilities services.
Jewell Nursing Solutions product line of nursing turning products and training that specialize in unique cushions and pillows designed to provide support where needed minimizing bed sores, while protecting those areas most vulnerable to pressure. Product offers pressure ulcer prevention and ergonomic comfort products that work better are more comfortable, versatile and fit well.
Involvement
Branding and logo design development, collateral design, business card design and technical illustrations.
